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Multi-Channel Sales and Loyalty
Management for Restaurants

Protel provides solutions that will push your
customer relations over the top!

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High level customer experience in each channel.

Restaurant management is undergoing a radical change. Today’s consumers tend to repeatedly go to restaurants where they are satisfied with the service and feel special. “Customer satisfaction” concept is gaining a more important position in the success of restaurants as emphasized in the saying “the customer is always right.” Considering the consumer habits of today, the particular interest shown by restaurants to each customer and the provision of a customized experience has a direct effect on the performance of the restaurant and customer satisfaction.

 

Developed by Protel, Wizlo multi-channel sales, and loyalty management software will meet all the needs of restaurant managers regarding loyalty management with the intelligent solutions it provides. It will also open the gates to offering a customized restaurant experience to each customer.

High level customer experience in each channel.

Restaurant management is undergoing a radical change. Today’s consumers tend to repeatedly go to restaurants where they are satisfied with the service and feel special. “Customer satisfaction” concept is gaining a more important position in the success of restaurants as emphasized in the saying “the customer is always right.” Considering the consumer habits of today, the particular interest shown by restaurants to each customer and the provision of a customized experience has a direct effect on the performance of the restaurant and customer satisfaction.

 

Developed by Protel, Wizlo multi-channel sales, and loyalty management software will meet all the needs of restaurant managers regarding loyalty management with the intelligent solutions it provides. It will also open the gates to offering a customized restaurant experience to each customer.

High level customer experience in each channel.

Restaurant management is undergoing a radical change. Today’s consumers tend to repeatedly go to restaurants where they are satisfied with the service and feel special. “Customer satisfaction” concept is gaining a more important position in the success of restaurants as emphasized in the saying “the customer is always right.” Considering the consumer habits of today, the particular interest shown by restaurants to each customer and the provision of a customized experience has a direct effect on the performance of the restaurant and customer satisfaction.

 

Developed by Protel, Wizlo multi-channel sales, and loyalty management software will meet all the needs of restaurant managers regarding loyalty management with the intelligent solutions it provides. It will also open the gates to offering a customized restaurant experience to each customer.

Meet the Wizlo software family now:

Meet the Wizlo software family now:

Meet the Wizlo software family now:

How do customer loyalty programs work?

Loyalty software is based on customer data. Each customer visiting the restaurant is an item of data in the eyes of loyalty software. Initially, winning campaigns are held through available sales channels to include customers in the loyalty program. With these campaigns, data is collected about the customer, and a customer database is created. Starting from the moment when loyalty software starts to work, each customer visiting the restaurant enlarges the data pool of software. In this way, the software that has objective information about the customer portfolio of a restaurant, groups the customers in a meaningful way and determines the priorities of each group. The manager that starts to understand customer groups better creates campaigns and promotions that are likely to interest them, thus encouraging the customers to visit the restaurant again and again.

 

A restaurant manager must find a way to include its customers in the loyalty program at the first stage when he/she starts to use the loyalty software. At this point, a manager creates a card, mobile application or a similar membership system particular to that restaurant, and offers a certain amount of discount to anyone who becomes a member of the system by providing basic personal information. At this stage, customers that do not want to miss the discount opportunity of 20 percent become a member of the loyalty program of a restaurant, which thus helps the software to appreciate the nature of the customer group. However, necessary information about the customer is not adequate for the loyalty software to produce intelligent solutions. Customers must therefore also use the loyalty program regularly. This will supply the critical information required about their consumption habits to the loyalty software. To enable this, the manager creates a scenario in the loyalty software which will provide points or stars at each visit of the customer to the restaurant. Methods such as winning coupons, stamps or stars at each visit are among the most preferred methods.

 

For instance, let’s consider a pastry shop that starts to use loyalty software. This pastry shop applies a certain amount of discount to each customer that becomes a member of the loyalty system at the beginning and thus starts to enrich the customer data on the loyalty platform. The system then gives one star to each customer included in the loyalty system in shopping that costs 10 Turkish Liras and above and offers the most famous dessert of the pastry shop to the customers that have gained ten stars. During all this process, the loyalty program can collect quite detailed data about the pastry shop customer. For example, it may discover through objective findings that most of the customers buying bagels from the pastry shop prefer drinking tea. At this point, the manager that wants to increase the loyalty of customers for the pastry shop can launch a campaign which will please bagel lovers by offering tea with bagel free of charge, or s/he may offer a different campaign scenario.

What kind of benefits do loyalty programs provide for restaurants?

The benefits of loyalty programs can be listed under two main groups. These groups are knowing the customer and increasing the number of loyal customers. Understanding the customer and offering a service that will make him/her feel special by reviewing customer habits with the help of digital data are the prominent features of loyalty programs. This means that a manager gets to know customers in detail, and this facilitates his/her planning about the future accordingly.

 

Increasing the number of loyal customers is another significant benefit of the loyalty programs. Managers can offer a customized service to each customer in line with the analysis made by the loyalty program. The customer that receives particular interest from a restaurant will most probably turn into a loyal customer of that restaurant. Much research conducted within the restaurant sector suggests that loyal customers are prone to spend more as compared to others. On the other hand, loyal customers undertake the brand ambassadorship role by talking about the service quality of restaurant to their close circle and friends, and thus the indirect marketing process of word of mouth is realized.

Do loyalty programs work in compliance with POS software?

The point of sales solutions are one of the most fundamental data sources of loyalty software. If loyalty programs are created in compliance with POS systems, each item of the sales transaction performed with POS provides quite valuable data to the loyalty platform. Information such as which products the customers associate with, their shopping habits, and what they prefer during which time are obtained as a result of the correct analysis of data collected through the POS system of the loyalty program.

What are the features of Wizlo that distinguish it from its competitors?

The Wizlo software family is a multi-channel sales and loyalty application built on loyalty engine and customer relations management. Wizlo’s sales channel modules enable you to reach your customers in the right way through all the channels they interact with your restaurant, as well as helping you to collect quite detailed data about each customer profile. When you are at the stage of making a campaign in line with the data collected, you can use the advanced customer grouping feature and campaign module of Wizlo to offer customized campaigns to your customers. This allows you to consolidate loyalty to your restaurant. Thanks to the managing of all of these processes through Wizlo using digital data, you can manage your business, customers, and software on a single platform, as well as making your plans for the future based on objective facts.