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Hotel Sales Channels

Protel provides sales channel solutions that will
increase the revenue of your hotel.

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Increase your sales with the right solutions!

As e-commerce is becoming more influential in all sectors, the tourism sector will, of course, be a part of this trend. After all, accepting reservations online has become an obligation, rather than an option, in the hotel sector. This meant the creation of some new facts and business models, as well as some new challenges, to become part of the sector.

 

While online reservation sites, one of the emerging concepts, has opened the gates to customers, and competition, worldwide, companies that want to increase their rates of unmediated, direct reservations have started to focus on online sales channels and hotel reservation systems. As a result of these developments, it has become a requirement for hotels to be in control of their own sales channels. At Protel, we offer solutions that enable hotels to manage and track their sales channels.

Increase your sales with the right solutions!

As e-commerce is becoming more influential in all sectors, the tourism sector will, of course, be a part of this trend. After all, accepting reservations online has become an obligation, rather than an option, in the hotel sector. This meant the creation of some new facts and business models, as well as some new challenges, to become part of the sector.

 

While online reservation sites, one of the emerging concepts, has opened the gates to customers, and competition, worldwide, companies that want to increase their rates of unmediated, direct reservations have started to focus on online sales channels and hotel reservation systems. As a result of these developments, it has become a requirement for hotels to be in control of their own sales channels. At Protel, we offer solutions that enable hotels to manage and track their sales channels.

Increase your sales with the right solutions!

As e-commerce is becoming more influential in all sectors, the tourism sector will, of course, be a part of this trend. After all, accepting reservations online has become an obligation, rather than an option, in the hotel sector. This meant the creation of some new facts and business models, as well as some new challenges, to become part of the sector.

 

While online reservation sites, one of the emerging concepts, has opened the gates to customers, and competition, worldwide, companies that want to increase their rates of unmediated, direct reservations have started to focus on online sales channels and hotel reservation systems. As a result of these developments, it has become a requirement for hotels to be in control of their own sales channels. At Protel, we offer solutions that enable hotels to manage and track their sales channels.

You can access the sales channel solutions we offer
to hotels from the menu below:

You can access the sales channel solutions we offer
to hotels from the menu below:

You can access the sales channel solutions we offer
to hotels from the menu below:

What sales channels are used by hotels?

Hotel sales channels are online and offline platforms where the sales of hotel’s rooms and facilities are made. In our increasingly digitalized world, the importance of online sales channels and online hotel reservation systems is increasing daily. Online reservation sites currently have a significant share in making online sales channels universally known. Gathering customers and hotels together on the same platform, online reservation sites have caused major changes in the tourism sector. However, apart from the enormous convenience these sites provide, hotel managers have started to prefer online reservation engines that allow reservations to be accepted directly from the Internet sites of their hotels. This is due to the high commission rates requested in return for the services that these sites provide. Developed by Protel, Barboon Internet reservation engine facilitates the work of both hotel managers and hotel guests at the reservation stage with its flexible infrastructure, user-friendly interface and intelligent features that respond to latest needs.

Why is the management of hotels’ online sales channels important?

The most important sales channels of hotels, apart from their own web sites, are online reservation sites. There are many online reservation sites on the market. All of these sites utilize almost the same business model in that they take a fixed percentage from the hotel reservation through their systems. There are also third-party comparison sites. However, these sites list or compare hotel prices from the online reservation sites, rather than directly dealing with the hotels.

 

One of the vital systems that must be managed efficiently and monitored by the hotel is the online reservation sites. It is essential during promotional campaigns that more than one online reservation site is used to increase the possibility of sales and visibility. Effective pricing must also be implemented. This will inevitably lead to an increased workload. Protel offers solutions that markedly reduce this workload, prevent the contradictions between prices, and facilitate effective price management and performance tracking.

Why should hotels focus on accepting reservations from their own Internet sites?

Hotel reservation sites enable hotels to reach a tremendous potential customer group. This relationship that is based on mutual benefits offers great opportunities for hotels, but doesn’t affect the requirement of hotels to make a reservation through their websites.

 

Even though hotel managers may be concerned that taking reservations from both hotel reservation sites and their own websites mean that they are competing with the hotel reservation site, this is a groundless concern. This is because the assets of a hotel on its own website, and those on hotel reservation sites, are separate assets on individual channels. These sales and interaction channels might be considered as sales channels that address different customer groups within the different stage of sales.

 

Customers that require a specific hotel, either because they have stayed there before or have had it recommended by an acquaintance, may directly use a hotel ’s. However, customers that have planned to go somewhere but haven’t yet decided on where to stay and want to review and compare the hotels available might prefer to use a different source. The hotel’s website aims to serve the first type of customers, and, if possible, turn the second type of customers into the first type.

What are the ways to overcome problems with offline sales channels?

Although online reservations are becoming more influential with their increasing share of the market, offline reservations continue to stay relevant. Reservations provided by offline reservation mediators will continue to have a significant place among the revenue sources. However, some challenges experienced within this channel must be overcome. One of these problems is the reservation stocking problem which can be eliminated by encouraging solutions that provide benefits for all parties. Developed by Protel, Bookers Portal helps hotel managers to overcome this problem based on this principle. Acting as an incentive and reward system for reservation mediators, Bookers Portal offers bonus points to agencies and other reservation mediators for each reservation they facilitate. These points can then be used for free accommodation.

How does management of sales channels affect the revenue of a hotel?

The main principals of online sales channels and hotel reservation sites are not so different from any other sales method. Remarkable effects on sales channel originated revenues can be made by monitoring periodical fluctuations, regulating the prices accordingly, launching campaigns and making proposals that might be appreciated by available or target customer groups. It may even be possible to increase the share of non-commissioned sales with special offers for direct reservations.

How are challenges related to online sales overcome?

One of the challenges of online sales is the rapid update of the prices and availability on many hotel reservation sites. Individual communication of these updates wastes time and utilizes workforce, while neglecting or forgetting to update rates and availability may lead to customer complaints or dissatisfaction. The solutions developed by Protel prevent these problems and increase the efficiency of Internet sales channels. Barboon Internet reservation engine enables you to take reservations by integrating through your web page.

 

If you work with more than one Internet reservation site, you can update your prices and availability in all online channels, thanks to the Barboon channel manager.

 

Once you have a reservation engine and channel manager, all you need is a website that works without any problems on all contemporary computers and mobile devices. Thanks to the Wizyble Internet site wizard that gathers modern hotel website designs together with hotel managers, you can start to design web pages that are most suitable for your business.