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Hotel Business Intelligence
and Reporting Solutions

Be in control of all aspects of your business with Protel
business intelligence and reporting systems.

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Realize the true value of your hotel.

Business intelligence is a concept that is becoming part of the daily procedure in more and more sectors. So what exactly is business intelligence?

 

Business intelligence refers to the creation of “the big picture” about the past and future of a company. It is achieved by collecting data from all aspect of the company, including interaction, commerce, and stock. This procedure is currently performed exclusively by software. The ability of software to process and interpret large amounts of data sent from various sources has made it easier for auditors or decision-makers to assess the situation quickly and take action.

 

In recent years, business intelligence has proven its usefulness and is, therefore, gaining importance in the tourism sector, amongst others.

Realize the true value of your hotel.

Business intelligence is a concept that is becoming part of the daily procedure in more and more sectors. So what exactly is business intelligence?

 

Business intelligence refers to the creation of “the big picture” about the past and future of a company. It is achieved by collecting data from all aspect of the company, including interaction, commerce, and stock. This procedure is currently performed exclusively by software. The ability of software to process and interpret large amounts of data sent from various sources has made it easier for auditors or decision-makers to assess the situation quickly and take action.

 

In recent years, business intelligence has proven its usefulness and is, therefore, gaining importance in the tourism sector, amongst others.

Realize the true value of your hotel.

Business intelligence is a concept that is becoming part of the daily procedure in more and more sectors. So what exactly is business intelligence?

 

Business intelligence refers to the creation of “the big picture” about the past and future of a company. It is achieved by collecting data from all aspect of the company, including interaction, commerce, and stock. This procedure is currently performed exclusively by software. The ability of software to process and interpret large amounts of data sent from various sources has made it easier for auditors or decision-makers to assess the situation quickly and take action.

 

In recent years, business intelligence has proven its usefulness and is, therefore, gaining importance in the tourism sector, amongst others.

You may access Protel’s business intelligence
and reporting solutions for hotels from the menu below:

You may access Protel’s business intelligence
and reporting solutions for hotels from the menu below:

You may access Protel’s business intelligence and reporting solutions for hotels from the menu below:

Can business intelligence systems be applied within the tourism sector?

The “Tourism” concept is a practice that stems directly from human behavior. It can, therefore, be seen that the tourism sector directly depends on human behavior, tendencies, and preferences. This means that the industry includes psychological and sociological factors. Considering the abundance of elements that have the potential to affect the choices of groups, it is easy to appreciate the risks of making estimations based only on predictions of human behavior.

 

As is the case with other countries, the history of our country is full of accounts of tourism centers that have sprung up due to the influence of a series, movie, novel or another passing fad that has then disappeared without the trace. Business intelligence systems collect data from all possible sources. This makes it easy to observe patterns and predict unexpected events in the future.

What are the benefits of business intelligence and reporting systems for hotels?

The most apparent benefit of business intelligence systems is that they provide a clear picture of the current state of available business processes. This allows managers to make strategic decisions about the future of the business more efficiently. In the business world, “making data-based decisions” or not doing so, can determine whether a company makes the profit or goes bankrupt. Managers that make decisions based on quantifiable data can make more informed and accurate decisions on where to allocate their investments, workforce, and attention. Furthermore, they can identify weak points and bottlenecks and take action accordingly. Even though it is a fact that is often ignored, enduring effort to eliminate a problem can be more costly and harmful to a business than merely tolerating its existence. However, all decisions made must be based on concrete data.

 

Business intelligence systems are of great benefit for hotels in many areas. These include revenue management, profitability calculation, price correction and marketing activities.

Are there instances of the use of business intelligence in hotel management?

Hotels work with many online and offline sales channels. Assessment of the performance of all these channels, interpretation of periodical rises and declines, and even determination of which customer profiles are received from which channels, can either reduce the advertising and marketing costs or enable the available budget to be used so that it produces a much higher return.

 

In addition to these, the software also collects data on the use of facilities in the hotel such as spa centers, Turkish baths, sports centers, and pools. It also determines how much and which customer profile is interested in these facilities during specific periods. This information can be used to support marketing efforts, or increase customer satisfaction either directly or indirectly.

How does business intelligence software overcome the difficulties of reading very complex reports?

Business intelligence software collects a great deal of highly diverse data. However, the human factor is considered while designing such software. In other words, reports created by this software must be both understandable and interpretable. This is the purpose of the “actionable report.” There are many techniques to make the reports interpretable. In addition to the technical and design quality of software, visualization or graphitization are among the primary methods. Another method is the logical classification of presented data. When this method, or one or more of many similar ways, is used in different reporting types, reports become more readily understandable. This is of particular value when a person that is used to reading the same type of software for a specific period review a report. In such cases, the software allows him/her to get an idea about the overall situation in just a few seconds.

Does Protel have business intelligence software for hotels?

Protel offers business intelligence software for hotels which has proven its quality on the world stage. The main ones are ClickView and ClickHotel. These are solutions that have been developed to provide hotels with all the above-listed benefits and more.