Uzunca bir s\u00fcredir konu\u015fulan \u201cmobil, hayat\u0131m\u0131z\u0131 de\u011fi\u015ftirecek\u201d konusu art\u0131k g\u00fcndemimizde de\u011fil; \u00e7\u00fcnk\u00fc mobil teknoloji hayat\u0131m\u0131z\u0131 \u00e7oktan de\u011fi\u015ftirdi. Google\u2019\u0131n istatistiklerine g\u00f6re art\u0131k aramalar\u0131n %57\u2019si mobil ve tablet \u00fczerinden ger\u00e7ekle\u015fiyor. Bilgisayarlar\u0131n yerini \u00e7oktan alan mobil teknoloji, t\u00fcketicilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 \u00fczerinde \u00e7ok b\u00fcy\u00fck etkiye sahip. Google t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u201c\u00f6\u011frenmek istedi\u011fim an\u201d, \u201cseyretmek istedi\u011fim an\u201d, sat\u0131n almak istedi\u011fim an\u201d olarak tan\u0131mlamaya ba\u015flad\u0131 ve t\u00fcm sekt\u00f6rlerin hedef t\u00fcketicilerine ula\u015fabilmeleri i\u00e7in bu \u201can\u201dlarda onlar\u0131n kar\u015f\u0131lar\u0131na ilgili i\u00e7erik ve \u00fcr\u00fcnle \u00e7\u0131kmalar\u0131 gerekti\u011fini ortaya koydu.<\/p>\n\n\n\n
H\u0131z \u00f6nemli: Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %58’i h\u0131zl\u0131 al\u0131\u015fveri\u015f yapabilmelerine olanak tan\u0131yan mobil sistemleri veya uygulamalar\u0131 olan firmalardan al\u0131\u015fveri\u015f yapma e\u011filiminde oluyor. \u00c7evrimi\u00e7i oturumlarda, mobilden yap\u0131lan payla\u015f\u0131mlar %20 artt\u0131. Ziyaret ba\u015f\u0131na harcanan s\u00fcre %18 azald\u0131. G\u00fcn i\u00e7erisinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir \u00fcr\u00fcn veya hizmetle ilgili bilgi almak istedi\u011fimizde bilgisayarlar\u0131m\u0131z\u0131, cep telefonlar\u0131m\u0131z\u0131 veya tabletlerimizi farkl\u0131 saat aral\u0131klar\u0131nda kullan\u0131yoruz. Cep telefonu ile eri\u015fti\u011fimiz web sitesi mobil uyumlu de\u011filse hi\u00e7 vakit kaybetmeden ba\u015fka bir kayna\u011fa y\u00f6neliyoruz. Bilgisayarlar hala ofis saatleri i\u00e7erisinde bilgiye ula\u015fmakta kulland\u0131\u011f\u0131m\u0131z cihazlar olsalar bile yolda veya evde televizyon kar\u015f\u0131s\u0131nda yapt\u0131\u011f\u0131m\u0131z aramalara cep telefonu veya tabletimiz \u00fczerinden devam ediyoruz. \u0130lgili \u00fcr\u00fcn ve i\u00e7eri\u011fi t\u00fcm cihazlarda t\u00fcketicimize sunamazsak onu kaybediyoruz.<\/p>\n\n\n\n
T\u00fcm cihazlarda arad\u0131\u011f\u0131n\u0131 bulabilmenin d\u0131\u015f\u0131nda, t\u00fcketici art\u0131k daha h\u0131zl\u0131 ve efektif bir \u015fekilde arad\u0131\u011f\u0131na ula\u015fmak istiyor.
– Seni arad\u0131\u011f\u0131mda \u201corada ol\u201d.
– Mobil, tablet, bilgisayar fark etmez; \u201ch\u0131zl\u0131 ol\u201d.
– Bulmak istedi\u011fim i\u00e7eri\u011fi, bilgiyi etkili bir \u015fekilde sun.
– Sat\u0131n almak istedi\u011fimde basit ve kolay ad\u0131mlarla i\u015flem yapmama izin ver.<\/p>\n\n\n\n
Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %29’u arad\u0131klar\u0131 bilgiyi bulamamak ya da sitenin yava\u015f olmas\u0131 gibi sebeplerden dolay\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamayan site veya uygulamalardan an\u0131nda \u00e7\u0131k\u0131yor.De\u011fi\u015fen d\u00fcnyan\u0131n ihtiya\u00e7lar\u0131na ayak uydurmak, h\u0131zl\u0131 olmak ve misafirinize arad\u0131\u011f\u0131n\u0131 sunabilmek art\u0131k hayati \u00f6nem ta\u015f\u0131yor. De\u011fi\u015fimin gerisinde kalanlar\u0131n, misafir ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamayan otellerin pazar paylar\u0131n\u0131 da rakiplerine kapt\u0131racaklar\u0131 a\u015fik\u00e2r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Uzunca bir s\u00fcredir konu\u015fulan \u201cmobil, hayat\u0131m\u0131z\u0131 de\u011fi\u015ftirecek\u201d konusu art\u0131k g\u00fcndemimizde de\u011fil; \u00e7\u00fcnk\u00fc mobil teknoloji hayat\u0131m\u0131z\u0131 \u00e7oktan de\u011fi\u015ftirdi. Google\u2019\u0131n istatistiklerine g\u00f6re art\u0131k aramalar\u0131n %57\u2019si mobil ve tablet \u00fczerinden ger\u00e7ekle\u015fiyor. Bilgisayarlar\u0131n yerini \u00e7oktan alan mobil teknoloji, t\u00fcketicilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 \u00fczerinde \u00e7ok b\u00fcy\u00fck etkiye sahip. Google t\u00fcketici davran\u0131\u015flar\u0131n\u0131 \u201c\u00f6\u011frenmek istedi\u011fim an\u201d, \u201cseyretmek istedi\u011fim an\u201d, sat\u0131n almak istedi\u011fim an\u201d […]<\/p>\n","protected":false},"author":4,"featured_media":30467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":4,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":32260,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions\/32260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media\/30467"}],"wp:attachment":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}