{"id":894,"date":"2016-06-01T11:34:04","date_gmt":"2016-06-01T08:34:04","guid":{"rendered":"https:\/\/www.protel.com.tr\/blog\/?p=894"},"modified":"2025-05-07T13:14:49","modified_gmt":"2025-05-07T10:14:49","slug":"hedef-sayfanizi-landing-page-gelistirme","status":"publish","type":"post","link":"https:\/\/www.protel.com.tr\/blog\/hedef-sayfanizi-landing-page-gelistirme\/","title":{"rendered":"Hedef Sayfan\u0131z\u0131 (Landing Page) Geli\u015ftirmenin 10 Yolu"},"content":{"rendered":"\n

Landing page, yani arama sonu\u00e7lar\u0131ndan ula\u015f\u0131lan web sayfas\u0131, ziyaret\u00e7ileriniz web sitenize ula\u015ft\u0131ktan sonra g\u00f6rd\u00fc\u011f\u00fc ilk sayfad\u0131r. \u0130nsanlar \u00e7evrimi\u00e7i d\u00fcnyada anl\u0131k yarg\u0131lara vard\u0131\u011f\u0131 i\u00e7in hedef sayfalar dijital pazarlama kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131maktad\u0131r.
3 saniyeden daha az bir s\u00fcrede pek \u00e7ok ziyaret\u00e7i, geldikleri sayfada daha fazla kalacaklar\u0131na ya da ba\u015fka bir internet sitesine ge\u00e7eceklerine karar vermi\u015f oluyorlar.
Hedef sayfalar\u0131n\u0131z\u0131 optimize ederek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rabilir ve daha fazla sat\u0131\u015f ger\u00e7ekle\u015ftirebilirsiniz. \u0130\u015fte o 10 \u00f6neri:<\/p>\n\n\n\n

    \n
  1. Ziyaret\u00e7ilerinizi anlay\u0131n.<\/strong> Hedef kitlenizin internet sitenize geldi\u011finde ne arad\u0131\u011f\u0131n\u0131 biliyorsan\u0131z, o bilgiyi veya i\u00e7eri\u011fi h\u0131zl\u0131ca ve kolay bir \u015fekilde onlara sa\u011flayabilirsiniz. B\u00f6ylelikle ziyaret\u00e7ilerinizin ilgisini \u00e7ekebilecek, onlara uyan mesajlar geli\u015ftirebilir ve onlar\u0131 harekete ge\u00e7meye te\u015fvik edebilirsiniz.<\/li>\n\n\n\n
  2. Olu\u015fturdu\u011funuz online reklamlarla hedef sayfalar\u0131n\u0131z\u0131 m\u00fcmk\u00fcn oldu\u011funca ili\u015fkilendirin.<\/strong> Ziyaret\u00e7ilerinizin g\u00f6rd\u00fc\u011f\u00fc reklam ve o reklama t\u0131klad\u0131klar\u0131nda a\u00e7\u0131lan ilk internet sayfas\u0131 aras\u0131nda bir link ba\u011flant\u0131s\u0131 olmas\u0131, s\u00fcreklili\u011fi sa\u011flamak ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 azaltmak ad\u0131na \u00e7ok \u00f6nemli.<\/li>\n\n\n\n
  3. \u0130kna edici\/ger\u00e7ek\u00e7i g\u00f6rseller kullan\u0131n.<\/strong> Son zamanlarda yap\u0131lan \u00e7e\u015fitli \u00e7al\u0131\u015fmalar olduk\u00e7a ilgin\u00e7 sonu\u00e7lar vermekte: Stok bir g\u00f6rselde uza\u011fa bakan bir y\u00fcz varsa, insanlar da uza\u011fa bakma e\u011filiminde oluyor. \u0130nternet sitenizin t\u00fcm \u00f6gelerinin (buna g\u00f6rseller de dahil) sat\u0131\u015f odakl\u0131 oldu\u011fundan emin olun.<\/li>\n\n\n\n
  4. Ziyaret\u00e7ileriniz internet sitenizde neyi ar\u0131yorlarsa onu verin.<\/strong> Hem de h\u0131zl\u0131ca: Vaat edilen bilgiye ula\u015f\u0131m\u0131n kolay olmas\u0131n\u0131 sa\u011flay\u0131n. Sayfa \u00f6gelerini \u00f6nem s\u0131ras\u0131na g\u00f6re \u00f6nceliklendirin. \u00c7ok da \u00f6nemli olmayan bir \u00f6geyi sayfan\u0131zda vurgulamay\u0131n.<\/li>\n\n\n\n
  5. \u0130\u00e7eri\u011fe odaklan\u0131n:<\/strong> \u0130\u00e7erik ba\u015fl\u0131 ba\u015f\u0131na bir tekliftir. Ak\u0131c\u0131 ve g\u00fcncel bilgiler i\u00e7eriyor dahi olsa internet sitenizin hedeflerini desteklemeyen hi\u00e7bir i\u00e7eri\u011fi kullanmay\u0131n. Genellikle t\u00fcm sat\u0131\u015f durumlar\u0131nda sat\u0131\u015flar\u0131 art\u0131ran ve size para getiren i\u00e7erik \u00fczerinde odaklanmakt\u0131r.<\/li>\n\n\n\n
  6. \u201cFold\u201d konseptini anlay\u0131n:<\/strong> Fold, internet sitenizin ziyaret\u00e7iler ekranda fare ile a\u015fa\u011f\u0131 inmeden g\u00f6rd\u00fc\u011f\u00fc k\u0131s\u0131md\u0131r. En \u00f6nemli bilgileriniz bu k\u0131s\u0131mda yer almal\u0131d\u0131r. Daha az \u00f6nemli olan bilgileri bu k\u0131sm\u0131n alt\u0131na koyun. E\u011fer ilgilenirlerse, ziyaret\u00e7ileriniz okumak i\u00e7in ekranda a\u015fa\u011f\u0131 ilerleyecektir.<\/li>\n\n\n\n
  7. G\u00f6z hareketlerinin davran\u0131\u015flar\u0131n\u0131 anlay\u0131n.<\/strong> Kullan\u0131labilirlik uzman\u0131 Jakob Nielsen\u2019n\u0131n \u201cF-tipi tarama\u201d konseptini anlay\u0131n. En \u00f6nemli bilgiyi internet sitenizin sol \u00fcst k\u00f6\u015fesine koyun.<\/li>\n\n\n\n
  8. Teknik hatalardan ka\u00e7\u0131nmak i\u00e7in test edin:<\/strong> \u0130nternet siteniz \u00e7e\u015fitli taray\u0131c\u0131larda, ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fcklerinde ve i\u015fletim sistemlerinde ak\u0131c\u0131 bir \u015fekilde \u00e7al\u0131\u015f\u0131yor olmal\u0131d\u0131r.<\/li>\n\n\n\n
  9. Odaklan\u0131n:<\/strong> Her bir landing page i\u00e7in bir mesaja veya temaya sad\u0131k kal\u0131n. Hedef sayfan\u0131z ve di\u011fer sayfalar\u0131n\u0131z aras\u0131ndaki en g\u00fc\u00e7l\u00fc fark budur. Hedef sayfan\u0131z \u00f6zellikle \u00e7ok sade ve anla\u015f\u0131l\u0131r olmal\u0131d\u0131r.<\/li>\n\n\n\n
  10. Harekete ge\u00e7irici g\u00fc\u00e7l\u00fc bir mesaj\u0131n\u0131z olsun:<\/strong> Hedef sayfan\u0131z\u0131 g\u00f6rd\u00fckten sonra ziyaret\u00e7ilerinizin ataca\u011f\u0131 gelecek ad\u0131m nedir? Bunu m\u00fcmk\u00fcn oldu\u011funca a\u00e7\u0131k ifade edin.<\/li>\n<\/ol>\n\n\n\n

    Kaynak: hotelmarketingstrategies.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    Landing page, yani arama sonu\u00e7lar\u0131ndan ula\u015f\u0131lan web sayfas\u0131, ziyaret\u00e7ileriniz web sitenize ula\u015ft\u0131ktan sonra g\u00f6rd\u00fc\u011f\u00fc ilk sayfad\u0131r. \u0130nsanlar \u00e7evrimi\u00e7i d\u00fcnyada anl\u0131k yarg\u0131lara vard\u0131\u011f\u0131 i\u00e7in hedef sayfalar dijital pazarlama kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131maktad\u0131r.3 saniyeden daha az bir s\u00fcrede pek \u00e7ok ziyaret\u00e7i, geldikleri sayfada daha fazla kalacaklar\u0131na ya da ba\u015fka bir internet sitesine ge\u00e7eceklerine karar vermi\u015f oluyorlar.Hedef […]<\/p>\n","protected":false},"author":4,"featured_media":30469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1,291],"tags":[122,123,124,125,126,127,128,129,130,131,132,133,134,135,136,50,137,138,139,140],"class_list":["post-894","post","type-post","status-publish","format-standard","hentry","category-otel","category-genel","category-pazarlamasatis","tag-acilis-sayfasi","tag-arama-motoru-optimizasyonu","tag-conversion-rate","tag-donusum-orani","tag-hedef-sayfa","tag-icerik","tag-internet-reklami","tag-internet-sayfasi","tag-internet-sitesi","tag-landing-page","tag-mesaj","tag-online-reklam","tag-optimizasyon","tag-search-engine-optimization","tag-seo","tag-sosyal-medya-2","tag-trafik-arttirma","tag-web-sayfasi","tag-web-sitesi","tag-ziyaretci"],"_links":{"self":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":3,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":32261,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/894\/revisions\/32261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media\/30469"}],"wp:attachment":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}