{"id":542,"date":"2014-01-06T18:47:56","date_gmt":"2014-01-06T16:47:56","guid":{"rendered":"https:\/\/www.protel.com.tr\/blog\/?p=542"},"modified":"2025-05-07T13:25:21","modified_gmt":"2025-05-07T10:25:21","slug":"otel-anketi-fiyat-sadakatin-onune-gecti","status":"publish","type":"post","link":"https:\/\/www.protel.com.tr\/blog\/otel-anketi-fiyat-sadakatin-onune-gecti\/","title":{"rendered":"Otel Anketi: Fiyat, Sadakatin \u00d6n\u00fcne Ge\u00e7ti"},"content":{"rendered":"<p>Accenture; otel ve konaklama sekt\u00f6r\u00fcn\u00fc de i\u00e7eren 10 sekt\u00f6r\u00fcn m\u00fc\u015fterilerinin nabz\u0131n\u0131 tutmak amac\u0131yla, 32 \u00fclkeden 12,867 ki\u015finin kat\u0131ld\u0131\u011f\u0131 bir anket d\u00fczenledi. Bu anketin otel ve konaklama sekt\u00f6r\u00fc ile ilgili sonu\u00e7lar\u0131, otel m\u00fc\u015fterilerinin konaklama tercihlerini belirlemede fiyat\u0131n, sadakatten daha etkili hale geldi\u011fini g\u00f6steriyor.<br \/>\nF\u0131rsat ve kampanyalar\u0131n, %41 oran ile otel m\u00fc\u015fterilerinin konaklama karar\u0131 \u00fczerindeki en b\u00fcy\u00fck etken oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<br \/>\nOtel m\u00fc\u015fterilerinin kampanyal\u0131 \u00fcr\u00fcnleri sat\u0131n alma oran\u0131 ise %45.<br \/>\nM\u00fc\u015fterilerin %24\u2019\u00fc otellerin sadakat programlar\u0131ndan faydalan\u0131yor. %60\u2019\u0131 da konaklamalar\u0131nda sadakat program\u0131na \u00fcye olduklar\u0131 oteli tercih ediyor.<br \/>\nAccenture\u2019\u0131n ara\u015ft\u0131rmas\u0131nda de\u011ferlendirilen di\u011fer sekt\u00f6rlere k\u0131yasla, otel ve konaklama sekt\u00f6r\u00fc m\u00fc\u015fterilerinin, %36 ile en y\u00fcksek memnuniyet seviyesine sahip oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<br \/>\nSon 10 y\u0131lda otelleri yenilemek ve geli\u015ftirmek i\u00e7in yap\u0131lan yat\u0131r\u0131mlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131n al\u0131nmaya ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Otel m\u00fc\u015fterilerinin %32\u2019si, konaklad\u0131\u011f\u0131 oteli ba\u015fkalar\u0131na tavsiye etmeyi d\u00fc\u015f\u00fcn\u00fcyor.<br \/>\nM\u00fc\u015fteri memnuniyeti di\u011fer sekt\u00f6rlere g\u00f6re y\u00fcksek olsa da, m\u00fc\u015fterilerin \u00f6zellikle markalara duydu\u011fu sadakat konusunda bir durgunluk g\u00f6r\u00fcl\u00fcyor. F\u0131rsat ve kampanyalara ula\u015f\u0131m\u0131 kolayla\u015ft\u0131ran dijital kanallar\u0131n artmas\u0131 ile beraber; m\u00fc\u015fteriler bir \u00fcr\u00fcn\u00fcn ger\u00e7ekten faydal\u0131 oldu\u011funa inansa da, farkl\u0131 kanallarda daha iyi bir f\u0131rsat yakalayacaklar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<br \/>\nAnkete kat\u0131lan otel m\u00fc\u015fterilerinin %75\u2019inin, konaklamalar\u0131nda son \u00fc\u00e7 y\u0131lda 2 veya \u00fc\u00e7 farkl\u0131 i\u015fletmeyi tercih etti\u011fi g\u00f6r\u00fcl\u00fcyor. \u00a0Tek bir i\u015fletmeye sad\u0131k kalanlar\u0131n oran\u0131 ise %14.<br \/>\nYakla\u015f\u0131k her 4 otel m\u00fc\u015fterisinden 3\u2019\u00fc gelecekte farkl\u0131 i\u015fletmeleri daha fazla tercih edebilece\u011fini belirtiyor.<\/p>\n<p>Accenture, m\u00fc\u015fterilerin sadakatini azaltan ve rakipleri tercih etmesine neden olan en b\u00fcy\u00fck etkenleri de ara\u015ft\u0131rm\u0131\u015f. Ankete kat\u0131lanlar\u0131n:<\/p>\n<ul>\n<li>%92\u2019si ayn\u0131 sebepten dolay\u0131 i\u015fletme ile bir\u00e7ok kez temas kurmak zorunda kalmaktan<\/li>\n<li>%90\u2019\u0131 uzun s\u00fcre bekletilmekten<\/li>\n<li>%89\u2019u ayn\u0131 sorunu birka\u00e7 farkl\u0131 m\u00fc\u015fteri temsilcisine anlatmaktan<\/li>\n<li>%85\u2019i i\u015fletmenin sat\u0131n alma i\u015flemlerini kolayla\u015ft\u0131rmamas\u0131ndan<\/li>\n<li>%84\u2019\u00fc kendisine verilen s\u00f6zlerin tutulmamas\u0131ndan<\/li>\n<li>%58\u2019i farkl\u0131 sat\u0131\u015f kanallar\u0131nda sunulan deneyimin tutars\u0131zl\u0131\u011f\u0131ndan \u015fik\u00e2yet ediyor.<\/li>\n<\/ul>\n<p>Bu ve benzeri nedenlerden \u00f6t\u00fcr\u00fc her 5 otel m\u00fc\u015fterisinden 1\u2019i otel tercihini de\u011fi\u015ftiriyor. Yeni bir oteli se\u00e7erken de; %60\u2019\u0131 otelin fiyat\u0131na g\u00f6re, %64\u2019\u00fc de sundu\u011fu m\u00fc\u015fteri hizmetlerinin kalitesine g\u00f6re karar veriyor.<br \/>\nYa\u015fad\u0131\u011f\u0131 d\u00fc\u015f k\u0131r\u0131kl\u0131\u011f\u0131 nedeniyle farkl\u0131 bir i\u015fletmeyi tercih eden m\u00fc\u015fterilerden %81\u2019i, e\u011fer i\u015fletme farkl\u0131 bir \u015fey yapsayd\u0131 se\u00e7imlerini de\u011fi\u015ftirmeyebileceklerini s\u00f6yl\u00fcyor.<br \/>\nDijital teknolojilerin kullan\u0131m\u0131 ile \u015firketlerin bu teknolojileri kullanma becerisi aras\u0131ndaki u\u00e7urum Accenture\u2019\u0131n ara\u015ft\u0131rma sonu\u00e7lar\u0131nda vurgulanm\u0131\u015f. Ara\u015ft\u0131rma kapsam\u0131ndaki 10 sekt\u00f6rden hi\u00e7biri, 2013 y\u0131l\u0131nda m\u00fc\u015fterilerine ki\u015fisel bir deneyim sunma konusunda kayda de\u011fer bir ilerleme kaydetmemi\u015f.<br \/>\nDaha ki\u015fisel bir deneyim sunma konusunda lider oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen otel ve konaklama sekt\u00f6r\u00fc m\u00fc\u015fterilerinin sadece %36\u2019s\u0131 kendilerine \u00f6zel bir deneyim sunuldu\u011fu g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n<p><i>Kaynak: Travelpulse, Accenture Global Consumer Pulse Research 2013<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accenture; otel ve konaklama sekt\u00f6r\u00fcn\u00fc de i\u00e7eren 10 sekt\u00f6r\u00fcn m\u00fc\u015fterilerinin nabz\u0131n\u0131 tutmak amac\u0131yla, 32 \u00fclkeden 12,867 ki\u015finin kat\u0131ld\u0131\u011f\u0131 bir anket d\u00fczenledi. Bu anketin otel ve konaklama sekt\u00f6r\u00fc ile ilgili sonu\u00e7lar\u0131, otel m\u00fc\u015fterilerinin konaklama tercihlerini belirlemede fiyat\u0131n, sadakatten daha etkili hale geldi\u011fini g\u00f6steriyor. F\u0131rsat ve kampanyalar\u0131n, %41 oran ile otel m\u00fc\u015fterilerinin konaklama karar\u0131 \u00fczerindeki en b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[51,52,53,54,55,45,19],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-otel","tag-marka-sadakati","tag-musteri-memnuniyeti","tag-otel-anketi","tag-otel-kampanyalari","tag-otel-sadakat-programi","tag-otel-teknolojileri","tag-otel-yonetimi"],"_links":{"self":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":3,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":30686,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/542\/revisions\/30686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media\/30505"}],"wp:attachment":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}