{"id":31236,"date":"2022-09-28T08:41:14","date_gmt":"2022-09-28T05:41:14","guid":{"rendered":"https:\/\/www.protel.com.tr\/blog\/?p=31236"},"modified":"2025-10-06T15:35:29","modified_gmt":"2025-10-06T12:35:29","slug":"konaklamada-temiz-veri-her-seyin-temeli","status":"publish","type":"post","link":"https:\/\/www.protel.com.tr\/blog\/konaklamada-temiz-veri-her-seyin-temeli\/","title":{"rendered":"Konaklamada Temiz Veri Her \u015eeyin Temeli"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u0130\u00e7indekiler<\/h2><nav><ul><li class=\"\"><a href=\"#temiz-veri-nedir\">Temiz Veri Nedir?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Konaklama sekt\u00f6r\u00fcnde, marka savunucusu bir misafir kitlesi elde etmeyi ve onlar\u0131 tan\u0131yarak nas\u0131l sadakat oran\u0131n\u0131 art\u0131rabilece\u011fimizi bir \u00f6nceki \u201c<a href=\"https:\/\/www.protel.com.tr\/blog\/marka-savunuculugu-isletmelerin-kaderini-degistiren-yaklasim\/\">Marka Savunuculu\u011fu<\/a>\u201d blog yaz\u0131m\u0131zda incelemi\u015ftik.\u00a0<\/p>\n\n\n\n<p>Peki, \u201cMisafirleri tan\u0131yarak sadakati art\u0131rman\u0131n yap\u0131 ta\u015f\u0131 nedir?\u201d diye soracak olsak\u2026 Cevaplar\u0131n\u0131z \u00e7ok b\u00fcy\u00fck ihtimalle a\u015fa\u011f\u0131dakilerden biri veya birka\u00e7\u0131 olacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fc\u00e7l\u00fc bir CRM&nbsp;<\/li>\n\n\n\n<li>CRM ile entegre PMS<\/li>\n\n\n\n<li>Ki\u015fiye \u00f6zel e-mail pazarlama ara\u00e7lar\u0131<\/li>\n\n\n\n<li>Sadakat Y\u00f6netimi vb.<\/li>\n<\/ul>\n\n\n\n<p>Ancak unutmamal\u0131y\u0131z ki; yukar\u0131da s\u0131ralanan t\u00fcm bu maddelerin \u00e7at\u0131s\u0131 olarak da d\u00fc\u015f\u00fcnebilece\u011finiz as\u0131l cevap, <strong>TEM\u0130Z VER\u0130<\/strong> olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"temiz-veri-nedir\"><strong>Temiz Veri Nedir?<\/strong><\/h2>\n\n\n\n<p><em>Temiz veri, iyi ve kaliteli olmas\u0131 \u015fart\u0131yla otel pazarlama ekipleri i\u00e7in alt\u0131n de\u011ferindedir.&nbsp;<\/em><\/p>\n\n\n\n<p>K\u00f6t\u00fc veri ise pazarlama faaliyetlerinin bo\u015fa gidece\u011fi anlam\u0131na gelir. K\u00f6t\u00fc veri, e-postalar\u0131 var olmayan gelen kutular\u0131na g\u00f6nderilmesine neden olabilir. Tekrar gelen misafirlerin de\u011ferinin anla\u015f\u0131lmas\u0131n\u0131 engelleyebilir. Pazarlama faaliyetlerini, yanl\u0131\u015f hedef kitleye g\u00f6ndermeye yol a\u00e7abilir. Ki\u015fiselle\u015ftirme imkans\u0131z h\u00e2le gelebilir. Di\u011fer bir yandan, veri temizli\u011fi ile CRM performans\u0131n\u0131z\u0131 da tersine \u00e7evirebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Ger\u00e7ek anlamda ki\u015fiselle\u015ftirilmi\u015f pazarlama operasyonlar\u0131 elde etmek i\u00e7in ad, soyad ve e-posta adresi gibi temel misafir bilgilerine %100 g\u00fcvenmeniz gerekir. Konaklama sekt\u00f6r\u00fcnde bu alanlar en y\u00fcksek oranda eksik veya yanl\u0131\u015f veriye sahiptir. K\u0131sayoldan ikincil bir misafir profili olu\u015ftururken birden fazla misafirin ad\u0131n\u0131n tek bir alanda birle\u015ftirilmesi, ad alan\u0131na unvan ve \u00f6n ekler konmas\u0131 en s\u0131k kar\u015f\u0131la\u015f\u0131lan hatalar aras\u0131ndad\u0131r.&nbsp;<\/p>\n\n\n\n<p>2019 y\u0131l\u0131nda, <strong><em>h2c<\/em><\/strong> taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada yer alan 2 fig\u00fcre dikkatinizi \u00e7ekmek isteriz.&nbsp;<\/p>\n\n\n\n<p><em>Birinci fig\u00fcr, \u201cData Cleansing in Highest Demand for Improvement\u201d (\u0130yile\u015ftirme i\u00e7in Y\u00fcksek Veri Temizleme Talebi)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"422\" src=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1.png\" alt=\"\" class=\"wp-image-31237\" srcset=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1.png 935w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1-300x135.png 300w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1-768x347.png 768w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1-696x314.png 696w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik1-931x420.png 931w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/figure>\n\n\n\n<p><em>\u0130kinci fig\u00fcr \u201cGuest Data Cleansing &#8211; Predominately a Manual Process\u201d (Misafir Verisi Temizleme &#8211; A\u011f\u0131rl\u0131kl\u0131 Olarak Manuel Bir S\u00fcre\u00e7)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"371\" src=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2.png\" alt=\"\" class=\"wp-image-31238\" srcset=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2.png 755w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2-300x147.png 300w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2-696x342.png 696w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2-324x160.png 324w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2022\/09\/grafik2-533x261.png 533w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>Yap\u0131lan bu ara\u015ft\u0131rmalar do\u011frultusunda, veri temizli\u011finin hem PMS hem de CRM sistemi ve pazarlama ekipleri i\u00e7in ne kadar \u00f6nemli oldu\u011funu anlayabiliyoruz. Buna ek olarak, otomatize edilen bir veri temizleme sisteminin i\u015fletmeler i\u00e7in \u00f6nemini hep birlikte g\u00f6rebiliyoruz. Ayr\u0131ca, temizlenen verilerin e\u015f zamanl\u0131 PMS ve CRM sisteminde de g\u00fcncellenmesi ba\u015fka bir \u00f6nemli etkendir.&nbsp;<\/p>\n\n\n\n<p>h2c yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re otel zincirlerinin CRM alan\u0131ndaki en b\u00fcy\u00fck sorunu, veri kalitesi d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcd\u00fcr. Asl\u0131nda, zincir i\u015fletmelerin %61&#8217;i verileri otomatik olarak temizleyemiyor. Daha da ilginci, zincirlerin %54&#8217;\u00fc ise verilerini manuel olarak da temizliyor! \u00c7a\u011f, dijitalle\u015fme \u00e7a\u011f\u0131 ve t\u00fcm d\u00fcnyan\u0131n dilinde B\u00fcy\u00fck Veri dolan\u0131yor. Ancak ne yaz\u0131kt\u0131r ki, otellerin bir\u00e7o\u011fu verilerini h\u00e2l\u00e2 manuel olarak i\u015fliyor!<br><br><em>Manuel de\u011fil, <\/em><a href=\"https:\/\/www.protel.com.tr\/otel-yonetim-cozumleri\/misafir-iliskileri-yonetimi\/\"><em>dailypoint\u2122<\/em><\/a><em> ile OTOMAT\u0130ZE edilmi\u015f veri temizli\u011fi hem PMS hem de CRM\u2019in yap\u0131 ta\u015f\u0131d\u0131r. Oteller i\u00e7in TEM\u0130Z VER\u0130 HED\u0130YED\u0130R.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konaklama sekt\u00f6r\u00fcnde, marka savunucusu bir misafir kitlesi elde etmeyi ve onlar\u0131 tan\u0131yarak nas\u0131l sadakat oran\u0131n\u0131 art\u0131rabilece\u011fimizi bir \u00f6nceki \u201cMarka Savunuculu\u011fu\u201d blog yaz\u0131m\u0131zda incelemi\u015ftik.\u00a0 Peki, \u201cMisafirleri tan\u0131yarak sadakati art\u0131rman\u0131n yap\u0131 ta\u015f\u0131 nedir?\u201d diye soracak olsak\u2026 Cevaplar\u0131n\u0131z \u00e7ok b\u00fcy\u00fck ihtimalle a\u015fa\u011f\u0131dakilerden biri veya birka\u00e7\u0131 olacakt\u0131r. Ancak unutmamal\u0131y\u0131z ki; yukar\u0131da s\u0131ralanan t\u00fcm bu maddelerin \u00e7at\u0131s\u0131 olarak da d\u00fc\u015f\u00fcnebilece\u011finiz [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":31239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,295],"tags":[],"class_list":["post-31236","post","type-post","status-publish","format-standard","hentry","category-otel","category-trendlerinovasyon"],"_links":{"self":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/31236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=31236"}],"version-history":[{"count":7,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/31236\/revisions"}],"predecessor-version":[{"id":32946,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/31236\/revisions\/32946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media\/31239"}],"wp:attachment":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=31236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=31236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=31236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}