{"id":30084,"date":"2019-01-17T13:24:36","date_gmt":"2019-01-17T10:24:36","guid":{"rendered":"https:\/\/www.protel.com.tr\/blog\/?p=30084"},"modified":"2025-09-24T12:54:35","modified_gmt":"2025-09-24T09:54:35","slug":"basarili-bir-restoran-sadakat-programi","status":"publish","type":"post","link":"https:\/\/www.protel.com.tr\/blog\/basarili-bir-restoran-sadakat-programi\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir Restoran Sadakat Program\u0131 Olu\u015fturman\u0131n \u00d6n \u015eartlar\u0131"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"wp-image-32140\" src=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2019\/01\/sadakat-programi.jpeg\" alt=\"\" srcset=\"https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2019\/01\/sadakat-programi.jpeg 600w, https:\/\/www.protel.com.tr\/blog\/wp-content\/uploads\/2019\/01\/sadakat-programi-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<!-- \/wp:post-content -->\r\n<p>&nbsp;<\/p>\r\n<!-- wp:rank-math\/toc-block {\"title\":\"\u0130\u00e7indekiler\",\"headings\":[{\"key\":\"92f5ffd6-d908-45c5-ae4a-348fa703b735\",\"content\":\"Peki, sadakat program\u0131 ile sad\u0131k m\u00fc\u015fteriler nas\u0131l kazan\u0131l\u0131r?\",\"level\":2,\"link\":\"#peki-sadakat-programi-ile-sadik-musteriler-nasil-kazanilir\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\"} -->\r\n<div id=\"rank-math-toc\" class=\"wp-block-rank-math-toc-block\">\r\n<h2>\u0130\u00e7indekiler<\/h2>\r\n<nav>\r\n<ul>\r\n<li class=\"\"><a href=\"#peki-sadakat-programi-ile-sadik-musteriler-nasil-kazanilir\">Peki, sadakat program\u0131 ile sad\u0131k m\u00fc\u015fteriler nas\u0131l kazan\u0131l\u0131r?<\/a><\/li>\r\n<\/ul>\r\n<\/nav><\/div>\r\n<!-- \/wp:rank-math\/toc-block -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\">Her s\u00fcre\u00e7 gibi rekabet de g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131na ayak uydurup dijitalle\u015fiyor. Markalar\u0131n, m\u00fc\u015fterilerin dikkatini \u00e7ekmek i\u00e7in neredeyse s\u0131n\u0131rs\u0131z olana\u011f\u0131 varken ilgiyi \u00fczerinizde toplamak ve bunun devam\u0131n\u0131 sa\u011flamak giderek zorla\u015f\u0131yor. Rakipleriniz sizden yaln\u0131zca bir t\u0131k uzaktayken <b>m\u00fc\u015fteri sadakati uygulamalar\u0131<\/b> pazarlaman\u0131n yeni y\u00fcz\u00fc ve y\u00fckselen y\u0131ld\u0131z\u0131 haline geliyor.<\/span><br \/><span style=\"font-weight: 400;\">Sad\u0131k m\u00fc\u015fteriler kazanmak i\u015fletmenizin gelece\u011fine yat\u0131r\u0131m yaparken ayn\u0131 zamanda markan\u0131z\u0131n yeni nesil reklam stratejisinin bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p>&nbsp;<\/p>\r\n<!-- wp:heading -->\r\n<h2 id=\"peki-sadakat-programi-ile-sadik-musteriler-nasil-kazanilir\" class=\"wp-block-heading\"><b>Peki, sadakat program\u0131 ile sad\u0131k m\u00fc\u015fteriler nas\u0131l kazan\u0131l\u0131r?<\/b><\/h2>\r\n<!-- \/wp:heading -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\">Bir m\u00fc\u015fterinin i\u015fletmenize tekrar tekrar gelmesini sa\u011flaman\u0131n en iyi yolu ona kendini \u00f6zel hissettirmektir. M\u00fc\u015fterilerinizin al\u0131\u015fkanl\u0131klar\u0131n\u0131 bilmek ve onlara ki\u015fisel bir deneyim sunmak kalplerini kazanman\u0131z\u0131 kolayla\u015ft\u0131racakt\u0131r. Bunun yolu ise <b>m\u00fc\u015fteri sadakat programlar\u0131<\/b>ndan ge\u00e7mektedir.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\">Program\u0131n\u0131z\u0131n ve markan\u0131z\u0131n g\u00fcvenilir olmas\u0131 ba\u015far\u0131ya giden yolda birinci ko\u015ful. Ki\u015fisel <b>veri g\u00fcvenli\u011fi<\/b>nin g\u00fcndemde oldu\u011fu bir zaman dilimindeyiz; m\u00fc\u015fterilerinizin de en \u00f6nem verdi\u011fi \u015fey \u00f6ncelikli olarak ki\u015fisel verilerinin korunmas\u0131 olacakt\u0131r.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>M\u00fc\u015fterilerinize kendilerini \u00f6zel hissettirin.<\/b> Restoran\u0131n\u0131za ne zaman ve ne s\u0131kl\u0131kta geldiklerini, neler sipari\u015f ettiklerini ve benzeri <b>m\u00fc\u015fteri tercihlerini<\/b> bilmek ve buna uygun bir hizmet sunmak, kendilerine de\u011fer verildi\u011fini d\u00fc\u015f\u00fcnmelerini sa\u011flayacakt\u0131r.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>Ufak s\u00fcrprizler<\/b> yap\u0131n. Sadakat programlar\u0131 uzun soluklu ve bazen de me\u015fakkatli olabilir; bu yolda m\u00fc\u015fterilerinizin sadakatini ara ara k\u00fc\u00e7\u00fck hediyeler ile \u00f6d\u00fcllendirin ve kendinizi hat\u0131rlat\u0131n. Hediye ve \u00f6d\u00fcllerin \u00e7ok uzun s\u00fcrede veya zor elde edilmesi m\u00fc\u015fterilerinizin programdan s\u0131k\u0131lmas\u0131na neden olabilir.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>M\u00fc\u015fterilerinizin ileti\u015fim tercihleri<\/b>ni \u00f6\u011frenin ve e-posta, SMS ya da diledikleri ba\u015fka bir kanal \u00fczerinden onlarla ileti\u015fime ge\u00e7erek istedikleri s\u0131kl\u0131kta kampanya bildirimleri yap\u0131n. Dijital d\u00fcnya ile i\u00e7 i\u00e7e olmak g\u00fczel olsa da kimsenin s\u00fcrekli olarak bildirim g\u00f6nderen uygulamalar\u0131 sevdi\u011fini s\u00f6yleyemeyiz.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>Kolay ve anla\u015f\u0131l\u0131r bir program olu\u015fturun.<\/b> Sadakat programlar\u0131n\u0131n ba\u015far\u0131s\u0131z olmas\u0131n\u0131n temelinde yatan nedenlerden biri programlar\u0131n \u00e7ok karma\u015f\u0131k olmas\u0131 ve \u00f6d\u00fcl toplaman\u0131n \u00e7ok zor olmas\u0131d\u0131r.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>Ula\u015f\u0131labilir ve esnek<\/b> olun. Program\u0131n\u0131za mobil uygulamadan ula\u015fabilmek hem m\u00fc\u015fterilerinizin \u00f6d\u00fcl ve puan sisteminizi kolayl\u0131kla takip etmelerini sa\u011flayacak hem de kay\u0131p <b>sadakat kart\u0131<\/b> gibi program\u0131n\u0131z\u0131 olumsuz etkileyecek durumlar\u0131n \u00f6n\u00fcne ge\u00e7ecektir.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><b>Sadakat program\u0131n\u0131z\u0131<\/b> farkl\u0131 k\u0131l\u0131n. En sevilen sadakat programlar\u0131 <b>hediye, \u00f6zel indirim, harcad\u0131k\u00e7a puan kazan<\/b>\u00a0gibi sistemlerin bir arada bulundu\u011fu karma programlard\u0131r.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\">Belirli bir gruba ait olma ve kendini \u00f6zel hissetme iste\u011finin potansiyel m\u00fc\u015fterilerinizde de oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurursak maddi \u00f6d\u00fcllerin yan\u0131nda sadece belirli <b>\u00fcyelere ve gruplara \u00f6zel \u00fcr\u00fcn ve etkinlikler<\/b> de etkileyici olabilir.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\">T\u00fcm bunlar\u0131 y\u00f6netmek kula\u011fa biraz zor mu geliyor? Ba\u015far\u0131l\u0131 bir sadakat program\u0131 olu\u015fturmak ve sad\u0131k m\u00fc\u015fteriler kazanmak; i\u015fletmeciler i\u00e7in kampanya yapmay\u0131 \u00e7ocuk oyunca\u011f\u0131 haline getiren restoranlara \u00f6zel \u00e7ok kanall\u0131 sat\u0131\u015f ve sadakat platformu <a href=\"https:\/\/www.protel.com.tr\/otel-yonetim-cozumleri\/misafir-iliskileri-yonetimi\/\"><b style=\"color: #f56543;\">Wizlo<\/b><\/a> ile art\u0131k \u00e7ok kolay!<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.protel.com.tr\/otel-yonetim-cozumleri\/misafir-iliskileri-yonetimi\/\"><b style=\"color: #f56543;\">Wizlo<\/b><\/a> ile <b>haz\u0131r kampanya \u015fablonlar\u0131n\u0131<\/b> kullan\u0131n; Anneler G\u00fcn\u00fc, Y\u0131lba\u015f\u0131, Do\u011fum G\u00fcn\u00fc ve benzeri \u00f6zel g\u00fcnler i\u00e7in m\u00fc\u015fterilerinizle ileti\u015fime ge\u00e7in. Dileyen m\u00fc\u015fterilerinize <b>farkl\u0131 kanallar ile kampanya bildirimi<\/b> yap\u0131p restoran\u0131n\u0131zdaki indirim ve ayr\u0131cal\u0131klardan haberdar edin. M\u00fc\u015fteri sadakatinizi ve gelirinizi artt\u0131r\u0131n!<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.protel.com.tr\/otel-yonetim-cozumleri\/misafir-iliskileri-yonetimi\/\"><b style=\"color: #f56543;\">Wizlo&#8217;yla hemen tan\u0131\u015f\u0131n.<\/b><\/a><\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p>&nbsp;<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] &nbsp; \u0130\u00e7indekiler Peki, sadakat program\u0131 ile sad\u0131k m\u00fc\u015fteriler nas\u0131l kazan\u0131l\u0131r? Her s\u00fcre\u00e7 gibi rekabet de g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131na ayak uydurup dijitalle\u015fiyor. Markalar\u0131n, m\u00fc\u015fterilerin dikkatini \u00e7ekmek i\u00e7in neredeyse s\u0131n\u0131rs\u0131z olana\u011f\u0131 varken ilgiyi \u00fczerinizde toplamak ve bunun devam\u0131n\u0131 sa\u011flamak giderek zorla\u015f\u0131yor. Rakipleriniz sizden yaln\u0131zca bir t\u0131k uzaktayken m\u00fc\u015fteri sadakati uygulamalar\u0131 pazarlaman\u0131n yeni y\u00fcz\u00fc ve y\u00fckselen y\u0131ld\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":30268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,47],"tags":[],"class_list":["post-30084","post","type-post","status-publish","format-standard","hentry","category-pazarlamasatis-restoranyonetimi","category-restoranyonetimi"],"_links":{"self":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/30084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=30084"}],"version-history":[{"count":12,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/30084\/revisions"}],"predecessor-version":[{"id":32910,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/30084\/revisions\/32910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media\/30268"}],"wp:attachment":[{"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=30084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=30084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=30084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}