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opera-sales-force-automation

OPERA SALES FORCE AUTOMATION

OPERA Sales Force Automation (SFA) is a central Sales support tool for the hotel chain’s regional or national Sales team. SFA features are designed to maximize sales for the chain at large, regardless of where the business may materialize.

OCIS collects demographic information (mail and email addresses, phone numbers, etc.), complete stay details, production data, and revenue statistics.

OPERA Sales Force Automation Features

  • sfa-1

    Lead Management

    SFA communicates prospective business as leads that are sent to selected chain properties based on customer preference and hotel features. Hotels running OPERA Sales and Catering or PMS can receive leads directly into their systems. Fax and email may also be used for lead sending. Hotels without OPERA can receive and answer leads via the Web Lead Reply feature. Reports are provided for lead analysis.

  • sfa-2

    F&B Meeting Agenda

    This tool lets Sales capture high-level meeting and food and beverage requirements, even if they are vague and subject to change. The F&B Meeting agenda gives lead recipients the catering details needed to respond to a lead.

  • sfa-3

    Multi-Property Interaction

    When SFA is configured as part of a multi-property hotel complex running OPERA PMS and Sales and Catering, SFA staff can view sleeping room and function space availability across all properties in the cluster. SFA users can book directly into a property using the standard OPERA PMS and S&C business block.

  • sfa-4

    OCIS Integration

    SFA and the OPERA Customer Information System (OCIS) share the same profile database. SFA/OCIS integration allows SFA users to search for company, travel agent, and source profiles in OCIS and create new OCIS profiles. Through SFA’s integration with OCIS, SFA has access to chain-wide production statistics and business materialization details.

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