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Price Policy

First, here is a quotation that is well over a hundred years old:

It's not wise to pay too much but, it's worse to pay too little.
When you pay too much, you lose a little money, but that's all.
When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business prohibits you from paying a little and receiving a lot - it can't be done.
If you deal with the lowest bidder it would be as well to add something for the risk you run, and if you can do that, then you can afford to pay for something better.

John Ruskin, 1819 - 1900

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