Central Marketing Management (CMM) is a central hospitality management solution fully integrated with Fidelio V8 and developed on the Microsoft CRM 4.0 platform. CMM is specifically designed to enable chain hotels that would like to keep track of guest habits and manage them from a central database as well as offer sophisticated marketing and customer loyalty programs to their guests.

CMM is composed of several modules such as: Survey Application, Guest Loyalty Program, Online Reservation, Profile Management and Sales & Marketing. These modules transfer any guest profile registered at a specific property to all other properties of the chain hotel. That specific customer is thus transformed into a recognized customer at each property who will now be served with a consistently high quality of service throughout the chain.

The license model for CMM could be purchasing or leasing through the Software as a Service (SaaS) method. We look forward to your e-mails and phone calls if you would like to get further information about Central Marketing Management.

info@protel.com.tr / Protel Support Call Center: +90 444 77 85